Lean Content Academy – The Driver-Barrier-Opportunity Content Planning Tool 

Salepage: Lean Content Academy – The Driver-Barrier-Opportunity Content Planning Tool 

The Driver-Barrier-Opportunity Content Planning Tool

Want to know how to make your content really speak to your target customer?

It’s about understanding the finer points of what motivates them and what gives them cause for hesitation.

This tool allows you to break down your customers’ drivers and barriers – and convert them into clear messaging opportunities so that you can create more powerful and persuasive content.

What makes them stop – and what makes them go?
You want your customers to take a certain action, right?

Whether it’s a purchase, a signup, or to just understand a part of your offering, the purpose of your marketing activities is to prompt this change.

So how can you engineer your communications to do this? The answer is surprisingly simple.

Drivers Lean Content Academy – The Driver-Barrier-Opportunity Content Planning Tool
The motivators – the things that make your customers want to take action. An easier life, more money, ease of use, convenience of location; every product and every customer is different!

Barriers Lean Content Academy – The Driver-Barrier-Opportunity Content Planning Tool
These are the things that hold your customer back from taking action – they could be real, like high costs, or perceived, like the fact that people don’t realise you offer home delivery.

Opportunities Lean Content Academy – The Driver-Barrier-Opportunity Content Planning Tool
This part is simple – what would you say to enhance the drivers, and what would you say to show people that the barriers can be overcome (or that they’re not real!)

When will I receive my course?

You will receive a link to download your course immediately or within 1 to 21 days. It depends on the product you buy, so please read the short description of the product carefully before making a purchase.

How is my course delivered?

We share courses through Google Drive, so once your order is complete, you'll receive an invitation to view the course in your email.

To avoid any delay in delivery, please provide an Gmail and enter your email address correctly in the Checkout Page.

In case you submit a wrong email address, please contact us to resend the course to the correct email.

How do I check status of my order?

Please log in to MMOCourse account then go to Order Page. You will find all your orders includes number, date, status and total price.

If the status is Processing: Your course is being uploaded. Please be patient and wait for us to complete your order. If your order has multiple courses and one of them has not been updated with the download link, the status of the order is also Processing.

If the status is Completed: Your course is ready for immediate download. Click "VIEW" to view details and download the course.

Where can I find my course?

Once your order is complete, a link to download the course will automatically be sent to your email.

You can also get the download link by logging into your MMOCourse.org account then going to Downloads Page.