Tony J. Hughes – Combo Prospecting

Tony J. Hughes – Combo Prospecting

In our era of information overload, it’s harder than ever to break through to C-level decision markers who are already bombarded with “digital outreach”. Use only email and social media, and you’ll hit a brick wall. On the other hand, relying simple on cold-calling is a thing of the past. To connect with these impossible-to-reach executive buyers you need to be bold but smart, using powerful strategies that combine proven old-school values with new-school techniques. You need COMBO Prospecting – finally, the funnel prequel to SPIN Selling and The Challenger Sale.

An International respected sales leader and widely-read business blogger, Tony Hughes has written an invaluable handbook for 21st-century sales professionals and entrepreneurs that’s rilled with specific approaches for achieving success. His potent COMBOs will help you gain access to top-level prospects in order to secure meetings and ultimately make the sale.

Here’s what you’ll get:

• Create an effective value narrative with powerful scripts and templates,
• Select and use the very best sales enablement tools for success,
• Identify “trigger events” and optimize referrals to create engagement,
• Nurture a strong and empowering network that helps you thrive,
• Construct an online brand that really packs a punch
• And more!

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