Caitlin Schlichting – AdWords IQ Academy
Discovering the Secret of Google AdWords Success
INSIDE THE ACADEMY
Take A Sneak Peek At The Content Inside The Academy!

  • Module 1
  • The Basics – Foundation Ads Overview
  • What It Is
  • How It Works
  • Who It Works For
  • Who It Doesn’t Work For
  • How And Where Do Ads Appear
  • How The Auction System Works
  • How Keywords Work
  • Account Structure
  • Writing Ad Copy
  • Ad Extensions
  • Module 2
  • Setting Up A Search Campaign
  • How To Set Up An Account
  • Using Google Keyword Planner
  • Exploring the AdWords Interface
  • How To Create Your First Campaign
  • The Process of Creating Ads
  • Module 3
  • Setting Up Your First Campaign
  • Fundamental Thinking And Outlining Before You Begin
  • Choosing Your Campaign Type
  • Ad Design Basics
  • Traps To Avoid
  • Module 4
  • Setting Up Shopping Ads
  • How to Set Up Your First Shopping Campaign
  • Create Product Groups
  • Setting Your Bids
  • Adding Negative Keywords
  • Module 5
  • Setting up Gmail Ads
  • Getting Started With Gmail
  • Why Gmail is So Powerful
  • Growing Your Audience
  • Module 6
  • Landing Pages
  • Setting Up Your Lead Generation Landing Pages
  • Find A Solution
  • Template’s That Convert
  • Module 7
  • Tracking & remarketing
  • Analytics
  • Conversion Tracking
  • Phone Call Tracking
  • Module 8
  • Monitoring, Optimization, And Reporting
  • Search Term Reports
  • Auction Insights
  • Location Reports
  • How To Calculate ROI
  • Setting Up Experiments
  • Monitoring Quality Score
  • Keyword Optimization
  • Bid Optimization
  • Analyzing Opportunity

Sales Page: https://adiqcourse.com/adwords-iq-academy
Download Files Size: 4.7GB
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