Andrea Holland & Sarah Elder – PRTraction Coaching Program

Andrea Holland & Sarah Elder – PRTraction Coaching Program Andrea Holland & Sarah Elder – PRTraction Coaching Program Andrea Holland amp Sarah Elder     PRTraction Coaching Program

Andrea Holland & Sarah Elder – PRTraction Coaching Program
Do you want to get in front of an audience of millions and grow your leads, sales and profits – without hiring a 5 figure/month PR firm?
COACHING PROGRAM DETAILS

  • WEEK 1: HOW TO LEVERAGE EXISTING AUDIENCES & BUILDING YOUR CONTENT STRATEGY WITH AN END GOAl
  • Create a workflow that will organize you through the next 6 weeks of coaching
  • Gain clarity on who you are talking to and identify key audiences that would benefit from your expertise
  • Focus on outlining a go-to media strategy that includes larger goals and tactical steps you will take
  • Begin building your winning approach for the media
  • WEEK 2: HOW TO SUCCESSFULLY PITCH PUBLICATIONS
  • Learn who you should be reaching out to at a variety of outlets and why
  • Find out what key indicators to look for when seeking outlets that will accept your ideas
  • Understand the process of writing a successful pitch
  • Leveraging your own research skills to find target gatekeepers
  • WEEK 3 + 4: PR-WRITING: ADDING VALUE VS. SELF PROMOTION
  • Raise the bar on how you create quality content that benefits readers
  • Customize your content for outlets even if you’ve never worked with an outlet before
  • Master the subtle art of business or brand promotion in your writing
  • Avoid the traps of self-serving writing
  • WEEK 5: TURNING YOUR READERS INTO LEADS AND SALES
  • Take readers from the page back to your website
  • How to monitor and capture new leads
  • WEEK 6: CREATING YOUR EDITORIAL VAULT
  • Build your own content vault so that you don’t have to recreate the wheel every time you want to work with the media
  • Collect ideas that you can repurpose for your ongoing PR efforts

Sales Page: https://www.prtraction.com/work-with-us
Download Files Size: 5.76MB
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